Welcome to our Barrio logo, an interactive walk through the reality of Latino communities.
Open for Business
Latino entrepreneurs are a powerhouse —
yet access to capital remains the biggest barrier to scale.
Over 5M
Latino-owned businesses generate more than $830 billion in annual revenue.
7.7%
average annual rate of growth for Latino-owned businesses.
The Challenge
Only 21% of Latino business owners receive all of the financing they request compared to 40% of white business owners.
Scenario
Maria runs a thriving business and wants to expand. Her bank denied her loan. What's her best next step?
CDFIsCDFIs (Community Development Financial Institutions) are designed to support entrepreneurs like Maria -- offering lower rates, flexible requirements and bilingual support.
Prioritize
Rank what you think Latino entrepreneurs need most. Drag to reorder.
1Access to capital and credit
2Mentorship and business networks
3Bilingual resources and support
4Government contracting access
Your ranking reflects your community's lived experience. All of these are active advocacy priorities for UnidosUS.
✓ Station complete! Head to Station 03: Workforce & Labor.

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UnidosUS 2026 Annual Conference